Listen to Podcasts, For Your Own Sake
There’s a podcast for everything — from business to art to sports to technology. Podcasters are sharing their content on all sorts of platforms, including iTunes and SoundCloud. It’s easier than ever to subscribe, stream, and listen to podcasts with topics you care about. Whether you just want to listen to something heartwarming on the drive to work or learn more about real estate, podcasts have the information you need. If you’re not already listening, here’s why you should start now.
Convenience
You can listen to digital audio anytime, anywhere. A time-shifted medium, listeners can download their favorite programs whenever — even five years after being published. We all want what we want “on demand” with just a simple click, in the palm of our hands. No waiting, no set time, no set schedule, no waiting for the game to be over so your program can start. Now. Most people use podcasts as an engaging secondary activity — mostly at home, in the car, or walking around. It isn’t mentally demanding and perfect for when you are committed to tasks that don’t require a lot of focus. Pure entertainment while you’re on your grind — working out, going for a walk, or driving to your gig.
Original
The current podcast system, centered mostly around Apple’s iTunes, consists of tens of thousands of podcast shows. Most are independently created and distributed by people unaffiliated with a radio station or media company. They just turned their passion into a new adventure. They made it happen. Just like that. Listeners feel as though they get content that they wouldn’t be able to get anywhere else. Even large media companies, such as The New York Times and Slate, are now getting with the times and have podcast-only content so their audience can consume news in a variety of ways.
Inspiration
As a hustler, you’re constantly finding ways to develop personally and professionally. How about listening to experts in your field? As a listener, you get to choose the podcasts you want to listen to, you get to decide what topic to pick, you determine how long you want to engage, and where you want to listen to it. You call the shots. What are you passionate about? Do you have free time between two meetings to listen to something that sparks inspiration in you? You know we’re all about motivating hustlers. Listen to the TED Radio Hour. Each show focuses on a common theme, like a source of happiness or the meaning of work. Or perhaps you’re more interested in digital marketing guru Gary V’s show based around social media and entrepreneurship. Escape from your world for a bit and listen to your favorite hustler! You want to stay motivated and on the tracks at all times.
Trust
Unlike streaming TV, music, and online video, podcasts are where most audiences find organic recommendations. Active listeners, or super listeners, have a trust in the hosts of podcasts and the sources where they get information. Word of mouth is the primary means for discovering a podcast. Because of how intimate the audio is, listeners tend to feel like they have a relationship with the host. There’s just something about them that makes them feel like they have a personal connection. The host-listener relationship is the core of this advertising channel. Listeners are known to take action when they hear ads on podcasts they enjoy. So there you have it, listen more and take action! Like the hustler, you are on your grind.
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